Noauma

Noauma is a brand rooted in nature, simplicity, and heart. We select collections that reflect our love for honest design and sustainable choices, for both women and men. Our name blends the Māori word noa, meaning free and safe, with uma, a symbol of space and presence. Therefor at Noauma you’ll find clothing that feels natural and brings you (back) in touch with your unique self and the world around you.

At Noauma, we believe in the quiet power of simplicity. Our mission is to offer clothing and choices that honour our connection to nature, to each other, and to the present moment. Rooted in the spirit of freedom (noa) and nurturing space (uma), we aim to inspire a life in harmony, with yourself, with others, and with the land that holds us.